Local SEO that puts you on the map.
Gunly improves your website, Google business listing, and other local listings to help nearby customers find your business.
Used by 50 FFLs across the U.S.
The platform FFLs use to get found on Google. get more walk-ins. bring customers back. grow online sales.
A website that brings in customers. Marketing that brings them back. Built for FFLs.
- Built and managed for you
- Money-back within 7 days
ridgelineoutfitters.com
See how FFLs grow with Gunly
Most FFL websites just sit there. Yours won't.
Gunly puts your website and your Google listing to work, and keeps emailing customers after they buy. More people find you, buy from you, and come back.
More Google traffic
Get found in your area, and beyond.
Gunly helps your business show up for local searches like “gun store near meâ€, and gets more traffic for your services, products, and events.
More walk-ins
More local customers through your door.
Gunly makes it easy for customers to request a transfer, book your services, or order for local pickup, turning website visits into store visits.
More repeat customers
Keep them coming back, automatically.
Gunly sends welcome emails, reminds shoppers about items left in their cart, and follows up with related products they might want next.
More online sales
More online sales. Less work for you.
Gunly helps you sell more with easy FFL checkout, suggestions for related products, and syncs with your distributor inventory to keep your catalog up to date automatically.
Gunly is easy to work with and super knowledgeable on so many different topics that I didn't know even existed. It's really changed our whole business.
Trusted by 50 FFLs across the U.S.
We build your website and keep making it better.
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Your website feels like your business.
Gunly customizes your site around your brand, your products, your services, and your store. Not a template with your logo on it.
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Your website comes with a team.
You don't need to be a tech expert. We handle the website's maintenance, and we're just a call, text, or email away if you ever need help.
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Your website keeps getting better.
We make improvements every month to help you sell more and make your website easier to run, all included in your subscription.
“The team is great to work with, they guided me towards what kind of website I needed, not just an e‑commerce platform.”
Every FFL wants the same thing. More business.
Whether you run a gun store, work from home, or manufacture your own products, Gunly helps customers find you and buy from you.
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Local gun stores
Turn local searches into store visits, online orders, and inquiries about your services.
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Home-based FFLs
Build an online business and help nearby customers find you for transfers or services.
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Online retailers
Reach customers on more marketplaces and spend less time keeping inventory up to date.
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Manufacturers
Sell directly to customers through your own website and make it easier for dealers to find your products.
“Gunly isn’t just a service provider; they’re a trusted partner in achieving online success. I highly recommend them for anyone seeking excellence in ecommerce.”
Dan KlepaczDirector of Sales & Marketing, Troy IndustriesMore ways to grow,
built right in.
Grow your list and keep customers coming back.
Gunly grows your email list with popups, lets you send newsletters, and follows up automatically with welcome emails, cart reminders, and product suggestions.
Sell in more places.
Gunly puts your products on sites like AmmoSeek and Gun.deals, helping more shoppers find your store.
More to sell, less to update.
Gunly brings your distributors’ products into your online store and keeps inventory up to date automatically.
“I’ve had a lot of compliments from manufacturers and distributors on my site. I’ve told them all Gunly is the way to go.”
Accept credit cards with added protection.
Accept online payments at 2.85% + 50¢ per transaction, with fraud checks on every payment and protection against eligible fraud chargebacks*. Payment processing, fraud tools, and chargeback protection are included in your Gunly subscription, at no extra cost. Transaction fees apply.
See Pricing
2.85% + 50¢per transaction
Payment processing + fraud protection
- Fraud checks
- Eligible chargebacks covered*
- No extra monthly fee
*Qualifying unauthorized charges only. See pricing.
More tools, all included.
Every tool below is included in your subscription.
Selling & checkout
- Payment processing
- Sales tax calculations
- Suggested items at checkout
- Product add-ons
- Coupons
Products & orders
- Product search
- Product reviews
- Marketplace listings
- Shipment tracking
Customers & marketing
- Customer accounts
- Customer subscriptions
- Events and classes
- Blog
Store management
- Staff access
- Sales reports
- Website analytics
- Your logo, your look
- Hosting, backups, and updates
- Phone, text, and email support
Let's build yours.
We'll get your website set up and ready to sell.
Get started7-day money-back guarantee
The tools you rely on, working together.
Gunly connects your website with POS systems, distributors, marketplaces, payment processors, and the other tools that keep your business running.
We'll take it from here.
Gunly handles the work from design to launch. Most websites go live in 3–4 weeks.
- 01
Tell us about your business.
Share your logo, what you sell, the services you offer, and the tools you use.
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We put it all together.
We customize your site around your brand and connect the distributors, payment processing, and other tools you need.
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We launch it and keep it running.
We launch your website to your domain and keep it running, with a team you can turn to for help at any time.
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Bring in more business, automatically.
Get found on Google while automatic emails bring back shoppers who leave without buying and turn first-time buyers into regulars.
“Gunly helped elevate my online presence to the next level. Excellent communication and customer service. I’d do it again in a heartbeat.”
Ross MyersOwner, Bunker MunitionsTips to help your FFL grow.
Practical guides to showing up on Google, email marketing, and turning more visitors into customers.
How much does Gunly cost?
Plans start at $99/month with flat-rate pricing and no hidden fees. Payment processing is 2.85% + 50¢ per transaction. See pricing for plan details and add-ons.
How long does it take to launch?
Most websites go live in 3–4 weeks. We handle design, setup, and integrations — you just share your logo, products, and services.
Can I move my existing website to Gunly?
Yes. We move your products, pages, and domain for you, and set up redirects so you keep your Google rankings.
Can you match my website to my brand?
Yes. Every Gunly site is customized around your logo, colors, products, and services — it won't look like a template.
Does Gunly connect with my POS, distributors, and payment processor?
Gunly connects with major distributors like Lipseys, RSR Group, Sports South, and Zanders, plus POS systems, marketplaces, and payment processing.
Do I have to manage the website myself?
No. We handle hosting, maintenance, and updates. You can edit products and content any time, or just ask our team.
What happens to my current website?
It stays live until your new Gunly site is ready. On launch day we switch your domain over, so there's no downtime.
How does the 7-day money-back guarantee work?
If you're not happy within 7 days of launch, we'll refund your payment in full. No questions asked.
How much can I customize my website?
Pages, layout, colors, menus, and content are all customizable. Custom features and integrations are available on Enterprise plans.
Can you re-use my current website?
We can reuse your content, images, and product data, and keep what works about your current design while improving the rest.
Put your website to work.
Get a website that helps more customers find you, shop with you, and come back.
7-day money-back guarantee