This month we overhauled product search, improved email deliverability, and made several updates to checkout and store management.
Product Search Overhaul
We’ve overhauled product search to help customers find the right products. Search now recognizes partial product names, calibers, model numbers, SKUs, and UPCs, along with common misspellings. Customers see popular searches when they open the search box and suggestions as they type. In-stock products appear first, and shorter product titles make the brand, model, and caliber easier to identify in the results.
Improved Email Deliverability
Store emails now use a dedicated sending IP to improve deliverability and help keep messages out of spam. This includes order confirmations, marketing campaigns, and automated emails. Transactional and marketing emails are kept separate, and we monitor delivery across the platform.
Checkout Improvements
We’ve reorganized the shipping and billing sections at checkout and improved payment links for outstanding orders. Customers can pay from the link without signing in or creating an account.
Fixes and Updates
You can now create newsletter signup forms in Settings and add them to your site, and save email campaigns as drafts to finish later. We’ve also made improvements to sales tax setup, product updates, and catalog filters, added store hours to the footer, and fixed several checkout and mobile layout issues.
Coming Up
We’re building an AI assistant into your admin dashboard to help with day-to-day store management. You’ll be able to ask it to update product details, adjust pricing, or find an order directly from the dashboard.



